Kraft Macaroni & Cheese chemical additives targeted by food bloggers

What the hell is wrong with these executives at Kraft?

A Kraft spokeswoman said that the company was committed to obeying all the rules set by the Food and Drug Administration in the United States. "The safety and quality of our products is our highest priority and we take consumer concerns very seriously. We carefully follow the laws and regulations in the countries where our products are sold. So in the US, we only use colors that are approved and deemed safe for food use by the FDA," the spokeswoman said.

However, Leake said that the blogging pair would continue their campaign until Kraft stopped using the additives and replaced them with the ingredients that it already deployed in its products overseas and some brands already sold in the US. "They don't have to reformulate and re-invent the wheel. They just have to use the same formula that they do in the UK," she said.

Assuming arguendo that the dyes are actually harmless, why would you open yourself up to a potential PR nightmare like this when you already are using a natural, safe and palatable formulation for your international sales?  Stupid, stupid, stupid. And that's best case. Worst case is the dyes ARE harmful, and then you're in real trouble.

Anyway, we usually eat Annie's, which tastes better and is organic to boot.  But before marrying into food consciousness, I must have eaten hundreds of pounds of this stuff in my lifetime. It's a miracle I'm not obese.  I'll eat pasta in any form, at any time of the day or night.